Brakeless Cycling is a fixed gear collective based in Hamburg.

Formed as a team, they ride together, race together — and now, wear their own kit, developed in collaboration.

A visual focus on the essentials: movement, identity, and material.

Set against a clean, urban backdrop, the new team kit is staged with clarity and control.
Harsh concrete meets soft light.
Sharp silhouettes contrast motion blur.
Minimal. Athletic. Bold by design.

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Role:
Creative direction, photography, editing — and the design of the team kit itself. From concept to execution, this project reflects a fully integrated approach.