[ July 2025 ]
Hamburg, Germany

Bikefactory is a premium bicycle retailer based in Northern Germany — a space where cycling culture, performance, and aesthetics meet.

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As part of the in-house team, my work spans across creative direction and strategy: from producing photo and video content to planning events, social rides, and in-store workshops. I manage brand collaborations, develop marketing concepts, and shape the visual identity across all channels — with a consistent focus on clarity, style, and impact.

This role also includes designing apparel for staff, expanding the shop portfolio, and building Bikefactory’s presence as a destination for high-end cycling.

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Role:
Marketing lead, content creation, event planning, brand development, apparel design, strategic partnerships.